What is UX design
UX Design (user experience design) is a set of processes and activities aimed at designing a digital product that an end-user finds easy to use or navigate and is delighted to interact with.
In order to make that happen, we first must answer critical questions. Who is your target audience? How do they think? How can your business and brand be translated into a digital product for them? It is with UX design that we find answers to these questions. A great UX design must, therefore, offer 3 things — intelligent problem-solving, excellent usability and a product that users can easily identify.